Advertising and marketing technology software business operating across Southern Europe, Latin America and Africa.
taptap Digital was founded in 2010 by Álvaro del Castillo. The business has developed its own software platform called Sonata, which helps deliver relevant advertising content to consumers while protecting their privacy. By aggregating and cross-referencing multiple sources of location data, Sonata enables advertisers to increase brand awareness, build purchase interest, and boost consideration.
A key shift in consumer behaviour is the growing desire for people to receive relevant advertising while maintaining privacy. taptap technology delivers precisely this solution. The company’s proprietary platform is also well-positioned for structural trends in data protection and privacy regulations, as its software connects multiple data ecosystems and performs complex analytics without relying on unique user identifiers.
Learn more at the official taptap Digital website.
taptap
Digital
Advertising and marketing technology software business operating across Southern Europe, Latin America and Africa.
taptap Digital was founded in 2010 by Álvaro del Castillo. The business has developed its own software platform called Sonata, which helps deliver relevant advertising content to consumers while protecting their privacy. By aggregating and cross-referencing multiple sources of location data, Sonata enables advertisers to increase brand awareness, build purchase interest, and boost consideration.
A key shift in consumer behaviour is the growing desire for people to receive relevant advertising while maintaining privacy. taptap technology delivers precisely this solution. The company’s proprietary platform is also well-positioned for structural trends in data protection and privacy regulations, as its software connects multiple data ecosystems and performs complex analytics without relying on unique user identifiers.
Learn more at the official taptap Digital website.