Advertising and marketing technology software business operating across Southern Europe, Latin America and Africa
taptap Digital was founded in 2010 by Alvaro del Castillo. The business has developed its own software platform called Sonata that helps deliver relevant advertising content to consumers while protecting their privacy. It aggregates and cross references multiple sources of location data, which helps advertisers to increase brand awareness, build purchase interest and boost consideration.
A key changing pattern of consumer behaviour is the desire of people to receive relevant advertising while maintaining privacy; taptap technology delivers this solution. The taptap proprietary technology is also very well-placed for upcoming structural trends in data protection and privacy regulations. This is because the software connects multiple data ecosystems and performs complex analytics without needing to rely on unique user identifiers.