Formed in June 2022 by the merger of SportPursuit and Private Sport Shop; the combination creates Europe’s leading online eCommerce platform and community focused on sports and outdoor enthusiasts.
SportPursuit was founded in 2011 by a group of friends with a shared passion for activity and the outdoors. They recognised that technology and data were changing the way retailers and consumers interact. They realised that the traditional retail model was evolving, and that better understanding how people behave would allow them to offer members more of what they want and earn their loyalty.
They created a private member experience offering a compelling assortment of products at the best prices in the market. This is delivered by partnering with sports, outdoor, and active lifestyle brands to create a differentiated and incremental route to market that helps brands manage stock and reach new customers in a brand-enhancing way.
By 2021, SportPursuit held the leading position in the UK market, with a fast-growing business in Germany. At the same time, Private Sport Shop was operating a similar model in France, with expanding operations in Germany, Italy, and Spain. In June 2022, just 12 months after bd-capital’s initial investment, SportPursuit merged with Private Sport Shop to form Sportscape Group. The merger brought together complementary categories and product coverage, creating Europe’s most compelling destination for millions of members seeking great sports and outdoor products at exceptional value.
The newly combined group built a powerful distribution channel for more than 2,500 brand partners, reaching an audience of over 24 million sports and outdoor enthusiasts. It also combined two highly engaged digital and social communities with more than 4 million followers.
Following the merger, Private Sport Shop and SportPursuit continue to operate as consumer-facing brands in their home markets, building on strong recognition and high repeat purchase rates developed over many years.
While the importance of staying active has always been clear, recent years have seen a structural shift in how we view health and wellbeing, and the role daily exercise plays in our lives. Sportscape offers people the opportunity to access great value products that enable active, healthy living – even in a tightening macroeconomic environment.
Technology is also playing an ever-increasing role in consumer-facing industries. At Sportscape, data is central to its effectiveness. No longer do businesses need to guess what people want; using proprietary technology, Sportscape recognises customer behaviours and tailors its proposition to each individual’s preferences. This leads to greater loyalty, higher lifetime value, and improved customer satisfaction.
Learn more at the official Sportscape Group website.
Sportscape
Group
Formed in June 2022 by the merger of SportPursuit and Private Sport Shop; the combination creates Europe’s leading online eCommerce platform and community focused on sports and outdoor enthusiasts.
SportPursuit was founded in 2011 by a group of friends with a shared passion for activity and the outdoors. They recognised that technology and data were changing the way retailers and consumers interact. They realised that the traditional retail model was evolving, and that better understanding how people behave would allow them to offer members more of what they want and earn their loyalty.
They created a private member experience offering a compelling assortment of products at the best prices in the market. This is delivered by partnering with sports, outdoor, and active lifestyle brands to create a differentiated and incremental route to market that helps brands manage stock and reach new customers in a brand-enhancing way.
By 2021, SportPursuit held the leading position in the UK market, with a fast-growing business in Germany. At the same time, Private Sport Shop was operating a similar model in France, with expanding operations in Germany, Italy, and Spain. In June 2022, just 12 months after bd-capital’s initial investment, SportPursuit merged with Private Sport Shop to form Sportscape Group. The merger brought together complementary categories and product coverage, creating Europe’s most compelling destination for millions of members seeking great sports and outdoor products at exceptional value.
The newly combined group built a powerful distribution channel for more than 2,500 brand partners, reaching an audience of over 24 million sports and outdoor enthusiasts. It also combined two highly engaged digital and social communities with more than 4 million followers.
Following the merger, Private Sport Shop and SportPursuit continue to operate as consumer-facing brands in their home markets, building on strong recognition and high repeat purchase rates developed over many years.
While the importance of staying active has always been clear, recent years have seen a structural shift in how we view health and wellbeing, and the role daily exercise plays in our lives. Sportscape offers people the opportunity to access great value products that enable active, healthy living – even in a tightening macroeconomic environment.
Technology is also playing an ever-increasing role in consumer-facing industries. At Sportscape, data is central to its effectiveness. No longer do businesses need to guess what people want; using proprietary technology, Sportscape recognises customer behaviours and tailors its proposition to each individual’s preferences. This leads to greater loyalty, higher lifetime value, and improved customer satisfaction.
Learn more at the official Sportscape Group website.