The leading private sales eCommerce business in the UK and Germany focused on active outdoor and sports products
SportPursuit was founded in 2011 by a group of friends with a shared passion for activity and the outdoors. They recognised that technology and data were changing the way retailers and consumers interact; they realised that the traditional retail model was evolving, and that understanding better how people behave would allow them to offer members more of what they want and gain their loyalty.
They created a private member experience which offers a compelling assortment of products at the best price in the market. They deliver this by partnering with sports, outdoor and active lifestyle brands to create a differentiated and incremental route to market which helps the brands manage their stock and market to new customers in a brand enhancing way.
While the importance of staying active has always been significant, in recent years there has been a substantial structural shift in the way we all view our health and wellbeing, and the role daily exercise and activity plays in our lives.
The impact of COVID-19 and lockdowns on freedom and mobility has made many people all around the world realise how important getting outside can be for their physical and mental wellbeing.
Through its exceptional value for money, SportPursuit offers more people access to quality sports, outdoor and active lifestyle products that allow them to live more active lives and make the most of their freedom.
Technology is also playing an ever-increasing role in consumer-facing industries, and at SportPursuit the role of data is central to its effectiveness. No longer do consumer-facing businesses need to guess what people are looking for; through their own proprietary technology, SportPursuit recognises behaviours in its customers and tailors its proposition to each individual’s preferences in a highly sophisticated way, leading to improved loyalty and lifetime value, and higher customer satisfaction.