TLC Worldwide (“TLC”) is the global market leader in tech-enabled, experience-based reward campaigns and loyalty programmes. The company is headquartered in London, UK, and has office hubs in 14 countries across EMEA, the Americas and APAC, employing over 350 people.
TLC has developed a revolutionary and proprietary reward distribution software platform, COSMOS, providing access to TLC’s reward network of more than 45,000 experiences across 40 countries – the world’s largest network.
Rewards-based marketing and loyalty strategies are taking share from discounting methods, where brands are able to use the higher economical and emotional value of rewards to drive purchase and consumer engagement, delivering significant return on investment.
Leadership and vision
bd-capital has partnered with TLC’s founder Nick True, who will remain on the Board, and CEO Alec Johnson, who will continue to lead the business.
Nick commented:
“33 years after founding the business in 1991, I am immensely proud of what TLC has become. The business is the global leader in experience-based rewards and is set to continue growing strongly. I am particularly proud of our culture which is the foundation on which the business has been built. I look forward to seeing the team flourish as the company moves into the next chapter, in partnership with bd-capital.”
Alec added:
“The entire global executive team is excited to be embarking on this next stage of growth, supported by bd-capital. I am passionate about TLC achieving its full potential for all stakeholders, continuing to provide best-in-class ROI for the world’s biggest brands and continuing to develop our revolutionary tech and data proposition, and investing in our amazing people.”
bd-capital’s expertise and industry experience
bd-capital is a private equity firm focused on the tech-enabled services, healthcare, and consumer sectors. The bd-capital team consists of investment professionals and business leaders with broad experience across many sectors, including deep knowledge and experience in the loyalty and data sectors.
Specifically, one of bd-capital’s founders, Richard Baker, was Chairman of Nectar, the UK-based loyalty programme, and another member of bd-capital’s team, David Johnston, who was previously CEO of Nectar owner Aimia, becomes Chairman at TLC. Jan-Pieter Lips, former CEO of Nectar and also previously a senior executive at Adyen, also joins the Board.
David said:
“I am excited to be joining the TLC team as Chairman. The bd-capital model is to bring business leadership and experience to its investments, and I am looking forward to sharing our experiences at Nectar and from the wider industry to support the team as we help drive TLC’s next phase of growth.”
The company was advised by Cannacord Genuity, BDO, CIL, Nyman Libson Paul, and Goodwin Procter. bd-capital worked in partnership with advisors from PwC, Stephenson Harwood, Lockton, and JEGI.
