Leisure & Experiences

The mindset of ‘experiences not things’ is being driven by generational changes and technology. Modern consumers want to experience new things, be healthier and make the most of their life; and they want to share their experiences. 

Characteristics of bd-capital investment themes include: 

• Activity-based experiences  
• Shareable travel experiences  
• Family-oriented activities and entertainment  
• Digitally-led wellbeing engagement  
• Differentiated Health & Fitness concepts