Leisure & Experiences

Consumers' ability to spend time on leisure and experiences has been fundamentally impacted as a result of lockdowns and social distancing.  

People still want to interact, socialise and gain life-impacting experiences, and businesses will evolve to service these changing patterns of consumer behaviour.

The mindset of ‘experiences not things’ is being driven by global events, generational changes and technology. Modern consumers want to experience new things, be healthier and make the most of their life; and they want to share their experiences. 

Characteristics of bd-capital investment themes include: 

• Digitally-led wellbeing engagement 
• Differentiated Health & Nutrition-focused concepts 
• Trusted experience concepts providing products and services
• Essential and/or anti-cyclical leisure spend categories