There is a long-term structural shift of changing patterns of consumer behaviour towards health & wellbeing of individuals, families, communities and nations.
Healthcare systems evolved rapidly as a result of the global financial crisis; the healthcare consumer has emerged. This new consumer is looking to spend more time and money seeking out better information and advice which will help them find ways of making themselves look and feel better.
The Coronavirus pandemic has further reinforced consumers desire to improve their own physical and mental health, which is manifesting itself in changing patterns of spend on food, products and services.
Characteristics of bd-capital investment themes include: