Changing patterns of consumer behaviour impact what products and brands are desired.
What determines the long-term sustainable growth of a consumer product is always a combination of factors, including quality, affordability, sustainability, efficacy and loyalty.
Technology is allowing consumers to interact with brands directly, while knowledge, data and social status are driving consumers towards making choices about their health, wellbeing and social group perception.
Environmental factors and sustainability are rapidly becoming more important in decision-making around brands and products.
Characteristics of bd-capital investment themes include: