Consumer Products

Technology is allowing consumers to interact with brands directly, while knowledge, data and social status are driving consumers towards making choices about their health, wellbeing and social group perception.

Characteristics of bd-capital investment themes include:

  • Direct-to-consumer in high replenishment / loyalty categories
  • Concepts with differentiated manufacturing / distribution strategies
  • Health-oriented food and drink and activity-focused product
  • Sustainable ingredients & packaging
  • Branded health & beauty