Four generations of the Bogaerds family created Bonusan, an authority in the European market of food supplements.
Demand for personalised healthcare solutions continues to grow rapidly on the back of increasing focus on preventative healthcare and an ageing population. Bonusan’s mission is to access this growth by providing more people with access to its knowledge, its network of healthcare professionals and its high-quality, science-based products.
The Bogaerds family were looking a partner who would support the growth of the business while sharing their vision of maintaining the high-quality standards of Bonusan’s products. The partnership with bd-capital will allow Bonusan and the Natura Foundation, its education and training platform for healthcare professionals, to increase their reach and make more of a positive impact on health and wellbeing for consumers across Europe.
bd-capital attributes great significance to the Bonusan history, its value-add to healthcare professionals and their clients, and the important role of the Natura Foundation as a leading training institute and knowledge centre in its field, and will support the business as it accelerates its growth in the Netherlands, and across Europe.
